Good first impressions are crucial in business, but have you thought about these simple steps to creating the perfect first impression?
The first encounter a potential customer or client will have with your organisation is the outside of the building. But have you thought about what it looks like? Are your windows, walls, signs, paving, and garden areas spotless or could they benefit from some TLC? Don’t miss this simple opportunity to impress your guests – this is the first step in your first impression mission. Window cleaning, pressure washing, and a bit of gardening can transform the outside of your building!
Once you’ve perfected the outside of your building, the next step is focusing on the inside. Dust, clutter, stains, or smells can portray a bad brand image and won’t give the right impression, regardless of how good your products or services are! Take a step back and look at your building from the perspective of a potential customer – would you be impressed? If not, focus on tidying, cleaning and sprucing up your workspace to avoid leaving a negative impression. Even a lick of paint or a bunch of flowers can work wonders! Simple yet effective!
Even if your facility is pristine inside and out, your employees are critical to achieving an outstanding first impression. A friendly smile, eye contact, good communication and a welcoming attitude are obvious, yet often forgotten, measures in an organisation. Make sure you don’t fall at the last hurdle and ensure all employees are on a mission to make that lasting first impression!